(MMAWeekly) The evolution of sponsors in the MMA game can usually only go so far. Patches on fight shorts, t-shirts, an occasional can of an energy drink, and supplements are the standards in the MMA world of sponsorships. Well one music group is expanding their reach by sponsoring fighters and providing them with walkout music, while giving them a cut of proceeds for any sales the song might generate.
Coalition Fight Music (CFM) have inked a deal with J. Manly of Team Cesar Gracie to provide walkout music for many of the team’s fighters starting with Nick Diaz for his upcoming fight at UFC 137 against welterweight contender Carlos Condit.
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Nick is awesome. I want him to rematch with Condit!